That perfect ding

If I would ask you to think about the most used app on your phone and recall it’s most defining characteristic I guess most people would think about the icon or the app’s color scheme. But I do think that the most important feature of an application is the noise it makes.

When the Facebook app makes that “ding” noise it triggers and almost emotional reaction and excitement. Next time you are travelling by bus and hear that sound just look at the people. Guarantee you that more than a few of them will reach to their pockets with a hopeful expression on their face hoping they are the chosen one who got the message. Literally a pavlovian reflex. I think this is the reason why most of the popular apps are using custom sounds. Instant and free viral marketing.

Now, I never worked in the app business and definitely never worked for a multi billion dollar business like Facebook but I’m really interested in what kind of research these companies do to decide on the sounds.

  • Is it a single person who decides or is it a team?
  • How the hell those brainstorming meetings go? (“hey i have an idea. how about a swooshy noise?”, “don’t be ridiculous, that will never work. i think it should be more like a badabum sound”)
  • Are they using psychiatrists to maximize the viral effect?
  • Do they user test the noises with focus groups? (must be the weirdest temp job ever)

If you work for an app company please comment because I’m really interested.

PS: If you frequently use mass transportation please have the curtesy of muting your phone. It’s nice and all that you have a life but your Facebook app is giving us the false hope of someone thinking about us for a few seconds, and that constant disappointment is not a good way to start a day.

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